Message from the Director General

Message from the Director General

The Information Service Academy (ISA) has been imparting Specialized Training to Information Group probationary officers since 1982 and so far 36 batches have passed out from this academy. The 37th batch is currently under training and after completion will join their posting by the end of this January. The syllabus for STP has been revamped this year to make it more relevant to the fast-changing media landscape and emerging challenges for the media managers.  The Probationers would be trained in various fields related to public information, journalism, public relations, mass communication, political communication, media ethics and laws and strategic communications so that they could perform their assignments with greater confidence

I would like to commend the efforts of ISA faculty for designing out a comprehensive programme keeping in view the training needs for the professional development of newly inducted officers.  Apart from classroom activities, the officers would also be attached with various departments and offices of the Ministry of Information & Broadcasting so that they could have the orientation and familiarization with the working of these organizations. In addition, they would be sent on tour to various parts of the country to observe the role of media in promoting awareness and good governance at provincial and district level.

Marketing governments has never been an easy task. With the strengthening of democratic norms and vibrant media, this task has become even more difficult and challenging, but Ministry of Information & Broadcasting is up to the task. The effective utilization and manipulation of multiple roles of media in building public opinion demands a high degree of professionalism and commitment on one hand and deeper understanding of fast changing media landscape on the other hand and that is what ISA is trying to achieve.

The ISA faculty and staff have made all possible arrangements to make the officers’ stay at the ISA comfortable from professional point of view by providing the best learning environment and academic freedom. They are encouraged and expected to give their input to improve working of ISA and make it more responsive to the professional requirements of the successive batches.

I also expect that the young media managers while maintaining a strong focus on academic performance will cooperate with the faculty and administration in their efforts to implement the training modules successfully. I pray for their success and wish them all a promising career.