Message from the Director General

I welcome the probationary officers of the31st Specialized Training Programme on behalf of the Faculty and Administration of Information Service Academy. During the next 36 weeks, the probationers would be imparted training in various fields related to public information, journalism, public relations, mass communication and other relevant topics. I hope that their stay in the ISA would prove beneficial for their future assignments.

The faculty has chalked out a comprehensive program to make the training beneficial for the professional development of newly inducted officers of Information Group. Apart from classroom activities, the officers would also be attached with various departments and offices of the Ministry of Information & Broadcasting so that they could have the practical experience of the work being done in these organizations. In addition, they would be sent on tour to various parts of the country to let them observe media and public relations related work being done at grass-root levels at the provincial and even local setups.

The ISA faculty and staff have made best possible arrangements to make the probationary officers’ stay at the ISA comfortable and beneficial from professional point of view. In the following pages, the probationers would find detailed information about the ISA, their training module and various facilities being provided to them.

I hope that the officers would fully benefit from the training and come up with proposals to further improve it. I also expect their cooperation with the faculty and administration in our efforts to implement our training module and facilitate their stay in the ISA.
M. Khalid Sarwar Director General

Objectives of Specialized Training

The Training Module of ISA is aimed at achieving the following objectives:

• Training the officers in line with the professional responsibilities and the requirements of the government in the emerging environment of free and open Media.

• Improving the managerial capabilities and professional qualities of the public servants in the Information and Media set-ups.

• Inculcating the qualities of efficiency, honesty and integrity among the newly inducted officers.

• Grooming the under-training officers to become role models through their character-building, development of inter-personal skills, team-work and civilized behaviour.

• Teaching new management techniques through group discussions and field studies.

• Establishing greater interaction between the Faculty and the under-training Officers.

Code of Conduct

A high standard of self-discipline, strong sense of responsibility and strict observance of rules and regulations is expected of the trainee officers as given below:

• Attendance in all academic and training related activities is mandatory. No exemption from attendance is allowed except in emergency cases and with prior permission of the competent authority.

• Probationers are required to submit their assignments and reports on time.

• Probationers must be present in the classroom five minutes before the commencement of each session. Probationers arriving later than 5 minutes will be marked absent.

• Probationary Officers are discouraged to apply for leave unless there is some emergency.

• During lectures, the Probationers are required to be attentive and must desist from moving around without plausible reason.

• Use of mobile phones during class is prohibited. In case of violation, it will be confiscated.

• The Probationary Officers are expected to display courteous behavior during all training activities and to the permanent and visiting faculty, their colleagues and Academy staff.

• Under the law, smoking is prohibited in the offices, which also include classrooms, library, auditorium, lounges and official transport.

• Wearing of name tags issued by the Academy is compulsory in ISA premises.

The Probationary Officers are obligated to observe the above-mentioned instructions and all other instructions issued from time to time. Any violation thereof will be liable to attract disciplinary proceedings, which may even lead to dismissal from service.

Dress Code

During office hours and formal functions, the dress regulations of Government of Pakistan are to be followed. Casual dressing is strictly prohibited.